Fair Grocery Prices Act, 2026
Sponsored by Fraser, John · First Reading Ordered for Second Reading
- Bans businesses from using personalized algorithmic pricing to change prices for individual consumers
- Personalized pricing means setting prices based on a consumer's data, like browsing history, location or income
- Electronic shelf labels showing different prices based on personal data are named as an unfair practice
- Online platforms charging different prices to consumers based on personal data are also banned
- Changes apply to both the Consumer Protection Act, 2002 and the Consumer Protection Act, 2023
- Rules take effect six months after the bill receives Royal Assent
- The short title of this bill is the Fair Grocery Prices Act, 2026